Whitford Group  ·  Calgary, Alberta

We make good companies faster, leaner, and more valuable.

Whitford Group pairs senior operating leadership with practical AI enablement. Led by an executive who has personally secured more than $3 billion in business and owned, operated, or advised more than 20 companies.

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We build, buy, operate, and advise companies. And we help leaders put AI to work with the judgment of people still in the arena.

20+
Companies owned, operated, or advised
$3B+
In business personally secured
1,000+
Employees led at peak
Métis
Indigenous owned and led

The Spearhead

AI enablement, run by operators.

Most companies know AI matters. Very few know where to start, what to trust, and how to turn it into margin. That gap is where we live.

We assess where you are, build a practical roadmap, implement the systems, and train your people until the gains are permanent. No lab experiments. No jargon. Measurable time and cost recovered inside the quarter.

The companies moving on this now are compounding an advantage their competitors will pay dearly to catch up to. The best time to start was last year. The second best time is this quarter.

AI Readiness Assessment Workflow Automation AI Adoption Roadmaps Team Enablement and Training Executive AI Literacy
The Full AI Practice
Whitford AI PracticeAssess · Build · Enable

Capabilities

Executive firepower across the functions that move the number.

Every engagement is led by someone who has sat in the chair. We work as advisors, fractional executives, or hands on operators, whatever the situation calls for.

01

Operations

Throughput, cost discipline, and execution systems for industrial, services, and growth stage businesses. We find the constraint and remove it.

02

Sales and Commercial

Pipeline architecture, key account strategy, pricing, and negotiation. Commercial leadership that turns relationships into signed revenue.

03

Strategy

Market entry, growth planning, acquisitions, and turnarounds. Clear choices, sequenced properly, with owners held accountable.

04

Governance and Executive Leadership

Board work, director service, executive coaching, and interim leadership for companies navigating growth, transition, or complexity.

05

Indigenous Relations and Partnerships

Authentic partnership strategy, procurement readiness, and relationship building, informed by lived experience as a Métis owned firm.

06

Entrepreneurship and Venture Building

Company formation, early revenue, capital strategy, and scaling. We have co-founded and built companies from zero and bring that pace with us.

Not sure where to start? The AI readiness assessment maps your highest value opportunities in two weeks, for a fixed fee, and you keep the roadmap either way.

Request the Assessment

The Portfolio

Skin in the game, across sectors.

Whitford Group is not a bystander. We own, operate, and hold leadership roles in the companies below, which keeps our advice grounded in consequence.

Founded and Owned
Masco Materials
Co-founder and CEO

Industrial materials supply, built for reliability and scale.

mascomaterials.com
1864 Ventures
Co-founder and General Partner

Venture investing with an operator's diligence lens. Two Canadian businesses currently under LOI to acquire.

1864ventures.ca
walked.
Co-founder and President

A faith-based mobile app, built from first principles.

walked.app
Whitford Consulting
Principal

The consulting practice at the centre of the group.

whitfordholdings.com
Advisory and Executive Engagements
Chief Commercial Officer and Director

Canadian precious metals company

Commercial leadership and board governance through development and growth.

Strategic Advisor

Western Canadian oil and gas midstream general contractor

Growth strategy, partnerships, and commercial development.

Business Development Consultant

North American industrial services company

Business development leadership for an industrial services firm with more than 6,000 employees.

Co-founder, Exited

Alberta healthcare company

Co-founded a hybrid funded healthcare business and successfully divested.

Brand, Web, and Marketing Strategy

British Columbia earthworks company

Complete brand identity, website, and marketing strategy, designed and delivered end to end.

End-to-End AI Enablement

Canadian private enterprises

Established end-to-end AI enablement for multiple Canadian privately held enterprises, from readiness assessment through implementation and team training.

Mike Whitford
Mike Whitford  ·  Principal

About

Led by an operator, not a slide deck.

Mike Whitford is a Métis entrepreneur and executive advisor based in Calgary. He spent more than fifteen years as a corporate executive, at points leading organizations of over 1,000 direct employees and personally securing more than $3 billion in new business, before turning serial entrepreneur.

Today he is the co-founder and CEO of Masco Materials, co-founder and general partner of 1864 Ventures, and co-founder and president of walked., alongside commercial, governance, and advisory roles across industrial, resource, healthcare, and services businesses.

Whitford Group exists because most companies do not need another report. They need someone who has carried a P&L, closed the deal, sat on the board, and built the systems, and who can now bring AI into all of it with a practical, results first approach.

The firm is majority Indigenous owned, which matters to us personally and can matter to partners with Indigenous procurement and partnership goals.

Contact

Tell us what you are trying to build.

Whether it is an AI roadmap, a commercial push, or a company that needs an experienced hand, the first conversation is free and usually worth it. Messages come directly to Mike, and you will hear back within one business day.

Emailmike@whitfordholdings.com BaseCalgary, Alberta, Canada EntityWhitford Holdings Ltd.